Ignite Social Media believes that maintaining environmental integrity is key to sustaining the earth. We are proud that the work we do allow us to have a significantly less negative impact on our environment. The digital nature of our work along with our ability to effectively use technology for meetings, daily communication, document, and information storage limits the amount of waste we produce. In addition, we are cognizant of other ways to reduce our carbon footprint through ensuring our workplaces produce as small of carbon-neutral as possible, recycling or repurposing computer equipment, minimizing unnecessary travel, and maximizing collaborative efforts, like partnering with Green Places.
of carbon offset since 2021
That's like taking 53 cars off the road, permanently.
All of our invoicing, employee files, client files, and other agency data are stored in a secure, cloud-based document storage system. We are able to review, edit and share any document without needing to print. Paper makes up about 25% of landfill waste, so being mindful about paper usage is a great step for climate action. By shifting to a completely paperless office, employees gains easy access to digital files that are simple to find, edit, and share. Company data and information remain safe and secure in digital document storage systems that employees can easily access on their laptops or mobile phones. Going paperless also eliminates costs associated with office supplies and printers.
We strive for value-based flight planning in order to reduce the amount of flights we take as a company. According to experts, 3-4% of greenhouse gas emissions in the United States come from commercial air travel. While there are several promising solutions to reduce travel emissions on the horizon, there are also ways companies can fly smarter right now. The first step is to determine exactly what warrants business travel and eliminate any travel that can be deemed unnecessary. When booking flights, businesses can commit to use Google’s flight carbon calculator and choose flight paths with the least emissions. Combined, these practices are cost saving and better for the environment, lowering overall emissions and eliminating unnecessary travel.
For more than 10 years, we have given employees the ability to work remotely, while our original intention was to allow flexibility for our staff, we quickly learned that this benefit also allows us to have a positive impact on the environment. Remote working can be beneficial to businesses and employees alike. Having a remote workforce reduces travel time and emissions from daily commuting as well as reduces the need for larger office spaces that require energy to maintain. Working from home also can reduce waste and costs associated with building office supplies such as paper, ink, and single-use utensils while also minimizing general waste generation.
Ignite participates in technology recycling that allows us to donate used computers to be refurbished by students in an e-waste reduction training program. Refurbished computers are given to non-profits. E-waste is a rapidly growing obstacle in the United States. Electronics are crafted from a combination of toxic and non-toxic materials that can pollute the environment when disposed of in landfills or incinerated. Ecycling prevents these toxins from entering the ecosystem and conserves our natural resources to avoid greenhouse gas emissions that are caused by manufacturing virgin materials.
The Ignite office space has no plastic cups or containers, and we encourage employees to use glass or other reusable materials whenever possible or otherwise use our recycling bin. We also reuse and donate our office furniture. From recycling at home to much larger corporate recycling and waste management programs, there are many benefits to utilizing recycling programs. Recycling diverts waste that would otherwise end up in landfills or incinerators, both high carbon producers. When recycled materials are made into new items, natural resources and the emissions used to manufacture new products are saved.
Since 2021, we have offset 246 metric tons of carbon - that's like taking 54 cars off the road, permanently. Being carbon neutral means your carbon emissions are balanced by carbon negative projects to eliminate your impact on the environment. Research shows that sustainable businesses have an advantage over others. By becoming a carbon neutral business, you can help fight climate change, increase your company value, improve employee recruiting and retention, build brand loyalty, attract more customers and improve the overall community. Investing in carbon negative projects offers a effective solution to take action against emissions from essential business operations that can't be eliminated.
The Kootznoowoo Project protects 20,159 acres of forest located on the Dolomi and Dora Bay stretches of Prince of Wales Island in Alaska. 8,000 acres of this project are classified as an old-growth forest - forests with large, old (alive and dead) trees that are virtually undisturbed by human impact. These forests serve as an ecological staple to local animals and nearby communities. This project is unique because it is owned by the native Haida and Tlingit people, who have inhabited this land for over 1,000 years, and managed alongside the United States Forest Service. This joint protection responsibility ensures that indigenous territories are protected and natives voices are heard. This land is home to twelve fish bearing streams and is saturated with various types of berry bushes that are historically significant in the Dolomi and Dora Bay.
Centered in the Charanka Village in the state of Gujarat, this solar grid project is the first of its kind for India. The solar plant produces 25 megawatts (MW) of electricity and is connected to the Indian electricity grid - meaning the country is diversifying its energy sources and creating a more resilient grid. Through the use of power purchase agreements, nearby residents and workplaces can choose to have their energy sourced from this sustainable energy solution.
This project, which is overseen by The Nature Conservancy, is centered around the conservation and protection of Burnt Mountain Natural Area. Burnt Mountain Natural Area is a 5,408-acre forest plot that will remain “forever wild.” “Forever wild” is the highest available legal protection for land in the United States, meaning that the forest must be protected in its natural condition in perpetuity.
Ignite Social Media celebrates a #greatworkplace based on a diversity-rich culture strengthened by equal employment opportunity. Our view of a #greatworkplace also includes respecting the environment in which we live. We seek team members who have similar beliefs and are dedicated to helping us maintain and expand on our approach to both diversity and sustainability.