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2022 Sustainability Plan

Green Places worked with our company, Sift Media, to estimate how much our carbon footprint is – we were surprised to find out that we belch 230 tons of carbon annually, primarily a result of our server footprint serving hundreds of millions of mobile ads each day. We were pleasantly surprised to find out that the cost of high quality carbon credits to offset and neutralize our carbon footprint was something we could afford. Doing this feels like the right thing to do for the environment – every company should clean up their own mess! We’re proud that Sift Media is a “Green Place” to work.

Green Places Carbon Neutral Badge

431 metric tons

of carbon offset since 2021

That's like taking 93 cars off the road, permanently.


Carbon Neutral

Carbon Neutral

Being carbon neutral means your carbon emissions are balanced by carbon negative projects to eliminate your impact on the environment. Research shows that sustainable businesses have an advantage over others. By becoming a carbon neutral business, you can help fight climate change, increase your company value, improve employee recruiting and retention, build brand loyalty, attract more customers and improve the overall community. Investing in carbon negative projects offers a effective solution to take action against emissions from essential business operations that can't be eliminated.

Recurring Commitment

Recurring Commitment

A recurring commitment to sustainability provides your customers, employees, and prospective employees with proof that your company is working towards a better planet for all. This commitment can include quantifiable goals set by your company and transparency on emissions and business practices.

Annual Carbon Footprint

Annual Carbon Footprint

Knowing where you are is the best place to start. Green Places uses methodology developed and supported by top climate institutions like UC Berkeley to calculate a business’ carbon footprint, identifying the total emissions your business is responsible for producing, and using (directly and indirectly). Understanding your emissions allows companies to be smart about what next steps they take on their climate journey!


Burnt Mountain Natural Area

This project, which is overseen by The Nature Conservancy, is centered around the conservation and protection of Burnt Mountain Natural Area. Burnt Mountain Natural Area is a 5,408-acre forest plot that will remain “forever wild.” “Forever wild” is the highest available legal protection for land in the United States, meaning that the forest must be protected in its natural condition in perpetuity.

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Grid Connected Solar Project

Centered in the Charanka Village in the state of Gujarat, this solar grid project is the first of its kind for India. The solar plant produces 25 megawatts (MW) of electricity and is connected to the Indian electricity grid - meaning the country is diversifying its energy sources and creating a more resilient grid. Through the use of power purchase agreements, nearby residents and workplaces can choose to have their energy sourced from this sustainable energy solution.

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Kootznoowoo Forestry Project

The Kootznoowoo Project protects 20,159 acres of forest located on the Dolomi and Dora Bay stretches of Prince of Wales Island in Alaska. 8,000 acres of this project are classified as an old-growth forest - forests with large, old (alive and dead) trees that are virtually undisturbed by human impact. These forests serve as an ecological staple to local animals and nearby communities. This project is unique because it is owned by the native Haida and Tlingit people, who have inhabited this land for over 1,000 years, and managed alongside the United States Forest Service. This joint protection responsibility ensures that indigenous territories are protected and natives voices are heard. This land is home to twelve fish bearing streams and is saturated with various types of berry bushes that are historically significant in the Dolomi and Dora Bay.

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Come Work With Us!

Sift Media is growing rapidly which gives our employees exciting opportunities to take on new challenges and have a significant impact on the company’s future. We sift through 50 billion mobile ad requests daily, leveraging advanced AI & machine learning algorithms to hyper-target app install ads for our clients. To date, Sift Media has served 200 billion mobile ads and delivered 75 million app installs for thousands of advertisers. Backed by $3.25 million in venture capital from investors including Wakefield Group, Piedmont Capital, Alerion Ventures, and IDEA Fund Partners, Sift Media ranked #61 on Deloitte's 2020 Technology Fast 500 and #175 on the 2020 Inc. 5000.

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