Green Places worked with our company, Sift Media, to estimate how much our carbon footprint is – we were surprised to find out that we belch 270 tons of carbon annually, primarily a result of our server footprint serving hundreds of millions of mobile ads each day. We were pleasantly surprised to find out that the cost of high quality carbon credits to offset and neutralize our carbon footprint was something we could afford. Doing this feels like the right thing to do for the environment – every company should clean up their own mess! We’re proud that Sift Media is a “Green Place” to work.
Being carbon neutral means your carbon emissions are balanced by carbon negative projects to eliminate your impact on the environment. Research shows that sustainable businesses have an advantage over others. By becoming a carbon neutral business, you can help fight climate change, increase your company value, improve employee recruiting and retention, build brand loyalty, attract more customers and improve the overall community. Investing in carbon negative projects offers a effective solution to take action against emissions from essential business operations that can't be eliminated.
A recurring commitment to sustainability provides your customers, employees, and prospective employees with proof that your company is working towards a better planet for all. This commitment can include quantifiable goals set by your company and transparency on emissions and business practices.
Knowing where you are is the best place to start. Green Places uses methodology developed and supported by top climate institutions like UC Berkeley to calculate a business’ carbon footprint, identifying the total emissions your business is responsible for producing, and using (directly and indirectly). Understanding your emissions allows companies to be smart about what next steps they take on their climate journey!
Sift Media is growing rapidly which gives our employees exciting opportunities to take on new challenges and have a significant impact on the company’s future. We sift through 50 billion mobile ad requests daily, leveraging advanced AI & machine learning algorithms to hyper-target app install ads for our clients. To date, Sift Media has served 200 billion mobile ads and delivered 75 million app installs for thousands of advertisers. Backed by $3.25 million in venture capital from investors including Wakefield Group, Piedmont Capital, Alerion Ventures, and IDEA Fund Partners, Sift Media ranked #61 on Deloitte's 2020 Technology Fast 500 and #175 on the 2020 Inc. 5000.