Sift Media | Sustainability at Sift

Sustainability at Sift

GreenPlaces works with our company, Sift Media, to estimate our carbon footprint – we were surprised to find out that we belch more than 200 tons of carbon annually, primarily a result of our server footprint serving hundreds of millions of mobile ads each day. We were pleasantly surprised to find out that the cost of high quality carbon credits to offset and neutralize our carbon footprint was something we could afford. Doing this feels like the right thing to do for the environment – every company should clean up their own mess! We’re proud that Sift Media is a “Green Place” to work.

Greenplaces Badge

431 metric tons

of carbon offset since 2021

That's like taking 93 cars off the road, permanently.


Our Initiatives

Going Carbon Neutral

Going Carbon Neutral

Being carbon neutral means our carbon emissions are balanced by carbon negative projects to eliminate our impact on the environment. Investing in carbon negative projects offers an effective solution to take action against emissions from essential business operations that can't be eliminated.

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Tracking our Emissions

Tracking our Emissions

Knowing where you are is the best place to start. Through our partnership with GreenPlaces we are measuring and tracking our footprint including Scope 1, 2 and 3 emissions. Most recently we completed our 2021 Greenhouse Gas Inventory Report in accordance with GHG protocol.

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Grid Connected Solar Project

Centered in the Charanka Village in the state of Gujarat, this solar grid project is the first of its kind for India. The solar plant produces 25 megawatts (MW) of electricity and is connected to the Indian electricity grid - meaning the country is diversifying its energy sources and creating a more resilient grid. Through the use of power purchase agreements, nearby residents and workplaces can choose to have their energy sourced from this sustainable energy solution.

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Refrigerant Reclamation Project

Hudson Technologies is working to reduce the overall environmental impact refrigerants have on our world by reclaiming and reusing hydrofluorocarbons (HFCs) - the most commonly used refrigerant and a powerful greenhouse gas when released into the atmosphere. Hudson processes used refrigerants to remove oil and water so that they meet specifications for new refrigerant gas, and once restored, they are used in the maintenance of existing and newly manufactured products. By reclaiming, recertifying, and reusing refrigerants - 400,000 lbs to date - this project is reducing greenhouse gas emissions and waste, and promoting a more sustainable means of HFC use and management.

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Paradigm Cookstoves Project

Launched in 2008, The Paradigm Project is a social enterprise providing products, services and opportunities that address basic human needs in the poorest markets of Africa. In Kenya, Paradigm created EzyLife - a company that distributes locally-appropriate, energy efficient cooking technologies to address the financial and environmental problems arising from open fire cooking and traditional stoves used in poor communities. The local jobs that have been created as a result of this project provide lasting benefits including reduced consumption of natural resources and positive impacts for women and girls. Paradigm became one of the first verified projects in the world in 2019 when its social outcomes were verified by an independent agency. Verifications have counted nearly 300,000 people positively impacted by the program, 6.2 million hours and over $3 million dollars in firewood costs saved.

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Run of the River Hydropower

This "Run of the Rivers" project allows energy harvested from flowing water to generate electricity as a renewable energy source. These hydropower plants provide power without causing airborne pollutants and help to displace power generated by harmful fossil fuels.

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Kootznoowoo Forestry Project

The Kootznoowoo Project protects 20,159 acres of forest located on the Dolomi and Dora Bay stretches of Prince of Wales Island in Alaska. 8,000 acres of this project are classified as an old-growth forest - forests with large, old (alive and dead) trees that are virtually undisturbed by human impact. These forests serve as an ecological staple to local animals and nearby communities. This project is unique because it is owned by the native Haida and Tlingit people, who have inhabited this land for over 1,000 years, and managed alongside the United States Forest Service. This joint protection responsibility ensures that indigenous territories are protected and natives voices are heard. This land is home to twelve fish bearing streams and is saturated with various types of berry bushes that are historically significant in the Dolomi and Dora Bay.

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Come Work With Us!

Sift Media is growing rapidly which gives our employees exciting opportunities to take on new challenges and have a significant impact on the company’s future. We sift through 50 billion mobile ad requests daily, leveraging advanced AI & machine learning algorithms to hyper-target app install ads for our clients. To date, Sift Media has served 200 billion mobile ads and delivered 75 million app installs for thousands of advertisers. Backed by $3.25 million in venture capital from investors including Wakefield Group, Piedmont Capital, Alerion Ventures, and IDEA Fund Partners, Sift Media ranked #61 on Deloitte's 2020 Technology Fast 500 and #175 on the 2020 Inc. 5000.

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